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Mars Chocolate
Say Thank You With M

RAN IN: North America

CLIENT
Mars Chocolate North America

Allisha Watkins, Shopper Marketing Team Lead - Walmart
Sue Barkalow, Shopper Marketing Team Lead – Mars Chocolate North America
Ely Doval, Associate Brand Manager

AGENCY
Catapult Marketing *Lead Agency

Cassie Wenger, Creative Director
Jessica Gilbert, Sr. Art Director
Ashley Wright, Vice President
Kaleb Doss, Management Supervisor


Collective Bias

Crystal Putnam, VP Business Development


Triad Retail Media

Erin Dye, Director, Strategic Partnerships


Elevation Group

Rick Schanz, VP and Managing Director


SUMMARY

"Say Thank You With M" unified three American icons - M&M's, U.S. troops and Walmart - into one summer campaign. When Walmart shoppers bought M&M's, we donated a bag to troops. We also provided meaningful engagement with our brand and our troops, and offered up inspiration for adding M&M's to summer celebrations. Using shopper, brand and retailer insights, we created a fifth season for candy that saw $6MM in incremental sales, grew the category at Walmart by 2.4%. We also generated 13,000 letters to troops and donated 1.8MM pounds of chocolate.

CASE STUDY

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CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;PACKAGING During;PR During;PR Post;PRINT Post;PRINT Custom Publication;PRINT Magazine - Print;RADIO During;RADIO Spots;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE In-Store Video/Kiosk;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Retailtainment;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SHOPPER INVOLVEMENT Viral;SOCIAL MEDIA During;SPONSORSHIP During

Audience: Families

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English