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Unilever
Recipe for Gorgeous Hair

RAN IN: Canada

CLIENT
Unilever

AGENCY
Team Unilever Shopper *Lead Agency

Jason Trudel, EVP, Executive Creative Director
Kristina Komhyr , Strategic Planner
Karie Whetter , Account Supervisor
Natasha Venditti , Account Executive


Geometry Global *Lead Agency


Mindshare

Chritina Theopahlacou , Senior Manager, Team Unilever Shopper


Geometry Global

Nuala Byles, EVP, Executive Creative Director
Annie Rowe, VP, Head of Strategy
Greg Muhlbock , Art Director
Alba Luna, Designer
Gillian Newing , Copywriter


SUMMARY

Canada’s top grocery retailer Loblaws is all about food discovery and fresh, premium ingredients. So when we needed to motivate shoppers going in for weekly groceries to buy premium Unilever hair care products, we tapped into our shopper’s food-focused mission and played up the yummy appetite appeal of all the fresh, mouth-watering ingredients within our portfolio of hair care products. ‘Your Perfect Recipe for Gorgeous Hair’ drove a massive lift in sales by creating an inspiring, relevant context for grocery shoppers to purchase hair care.

CASE STUDY

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CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;ECOMMERCE Pre;ECOMMERCE During;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET App;PRICING Pre;PRICING During;PRICING Couponing;RETAIL EXPERIENCE During;RETAIL EXPERIENCE Retailtainment;RETAIL EXPERIENCE Sales Promotion;Other Pre;Other During

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English