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7UP
7UP Mix It Up A Little at Hy-Vee

RAN IN: United States

CLIENT
Dr Pepper Snapple Group

Ellie Tally, Associate Shopper Marketing Manager
Sheila Bonner, VP, Shopper Marketing
Andrew Barker, Senior Director, Shopper Marketing

AGENCY
IN Connected Marketing *Lead Agency

Stacy Whitmer , Art Director
Shane Carroll, Account Director
Mark Shonka, Copywriter
Kelly Dubin, Supervisor, Strategic Planning
Henley Coulter, SVP, Client Services
Kelly Ravestijn, VP, Planning & Strategy
Genevieve Nguyen, Associate Creative Director


Advantage Marketing Partners *Lead Agency


SUMMARY

In 2016, DPSG begin building a marketing relationship with Hy-Vee with smaller tactical shopper programs. Due to their love for 7UP, it was the perfect brand to take our relationship to the next level and show the impact a 360 shopper marketing program could have.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;BRANDED CONTENT Post;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;MOBILE/TABLET During;MOBILE/TABLET App;MOBILE/TABLET In-App or In-Game Ad;MOBILE/TABLET Location-based Communications / Real Time Marketing;PRICING During;PRICING Couponing;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Sales Promotion;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT Pre;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Post;SHOPPER INVOLVEMENT Consumer Generated;SHOPPER INVOLVEMENT WOM;SOCIAL MEDIA During

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English