BP British Petroleum North America

Jo Brecknock, Director, Brand and Communications at BP Fuels North America
Doug Dryan, Brand and Communications at BP Fuels North America
Linda Gross, Brand Manager Advertising and PR

Ogilvy *Lead Agency

Michele Anderson, Group Managing Director
Sandra Saias, Managing Director
Chuck Taylor, Creative Director
Mark Bruker, Creative Director
Katie Vyvijal, Assistant Account Executive
Ricky Brandt, Account Executive
Soledad Lencioni, Planning Director

Mindshare

In order to grow, it was imperative to engage with a younger demographic, but millennials don't care about gas the same way their parents did and they think of the experience at the pump as a "necessary evil". So we created Miles, an interactive gas pump that transformed the tedious act of getting gas into a fun experience. Miles got over 800 media impressions and got consumers to remember BP and actively select us.