Anheuser-Busch InBev

Geometry Global *Lead Agency

Justine Greenwald, EVP, Creative
Chantal Smith, Creative Director
Candie Velasco, Associate Creative Director
Phil Pagliaro, Art Director
Dan Trimarchi, Copywriter
Mike Raleigh, EVP, Account
Andrea Kelly, VP, Account
Anna O'Connell, Senior Account Executive
Katherine Barks, EVP, Strategy
John Colella, Production

ABInBev’s Lime-A-Rita team unearthed an opportunity that bigger brand marketers completely missed. We found a substantial and vibrant subset of our largely African American and Hispanic audience were shopping at independently owned bodegas. Big brands considered these Bodegas to be too chaotic, lacking the scale to warrant investment. But to Lime-A-Rita, they represented the perfect place to connect with multiethnic shoppers and provided additional opportunities to grow. We partnered with bodegas to provide them with a program that allowed Lime-A-Rita to stand out, drive awareness, and support an undervalued channel.