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Unilever: Dove, Suave, Caress, Ponds, Tresemme, Degree
Treat Yourself

RAN IN: United States

CLIENT
Unilever

AGENCY
Team Unilever Shopper *Lead Agency

Denise Czaja, Account Supervisor
Bobbi Bowers, Creative Director
Maggie Tinsley, Associate Creative Director
Walter Gibson, Associate Creative Director, Copy
James Zachman, Senior Art Director
Amy Ruimveld, Art Director
Clara Vazquez, Program Manager
Soche Picard, EVP
Heidi Schoeneck, EVP, Executive Creative Director


Geometry Global *Lead Agency

Phil White, EVP, Head of Strategy


SUMMARY

By understanding the cultural significance of beauty for Hispanic moms and identifying the difference between her as a consumer and a shopper, we changed her buying behavior entirely by creating a platform that inspired her to buy beauty and personal care products for herself while shopping for groceries for her family. This platform drove an average lift of 17.7% at H-E-B. Some of the highest individual sales lifts for Unilever brands were seen in the valley region of Texas, where there is a particularly high incidence of U.S. Hispanic households.

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT Pre;DIRECT Email;ECOMMERCE During;MOBILE/TABLET During;MOBILE/TABLET Display Ad;PRICING During;PRICING Couponing;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;SOCIAL MEDIA During

Audience: Cultural or Ethnic Group

Objectives: Increase awareness

Type: Business to Consumer

Classification: Local;Regional

Language: English