Mondelez International

Steve McGowan, Director, Shopper Marketing
Kara Farnham, Customer Director, Shopper Marketing

Geometry Global *Lead Agency

Tom Boccuzzi, SVP, Account

Geometry Global (Chicago) *Lead Agency

Jen Beutler, Account Supervisor
Katie McElligott, Creative Director
Laura Johnston, EVP, Creative
Marion Brown, Art Director
Jessica Auville, Copy Writer

In today’s foodie-focused world, the competition for shoppers’ attention has become increasingly fierce. With more gourmet offerings appearing every day, traditional cracker category brands were being overlooked at shelf. TRISCUIT Crackers set out to be a part of the epicurean conversation. With the help of Kroger, we introduced “A Slice, A Dollop, A Sprinkle” to Kroger aspiring-foodie shoppers and contributed to their desire for ease and exploration in the kitchen. Over an eight-week period, core TRISCUIT Cracker sales increased and we introduced more households at Kroger to core TRISCUIT Crackers.