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NABISCO Scale
Ahold: Endcap of Dreams

RAN IN: United States

CLIENT
Mondelez International

Stephen McGowan, Director, Shopper Marketing
Yolanda Angulo, Customer Director, Shopper Marketing

AGENCY
Geometry Global *Lead Agency

Laura Johnston, EVP, Creative
Tom Boccuzzi, SVP, Account
Katie McElligott, Creative Director
John Waldschmidt, VP, Creative Director
Evelyn Hernandez, Junior Art Director


Geometry Global (Chicago) *Lead Agency


SUMMARY

Mondelez International (NABISCO) was the perfect partner to help Ahold with their strategy of growing loyal shoppers’ baskets since cookies and crackers are two of the most expandable categories. Mondelez and Ahold created a test program at Ahold’s Stop & Shop stores with an always-on dedicated endcap. Shoppers’ favorite NABISCO brands were featured on front of store endcaps as a shopping destination.

CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Other;MOBILE/TABLET During;MOBILE/TABLET Other;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing

Audience: Families

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English