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OREO Cookies
OREO Dunk Multi-Retailer

RAN IN: United States

CLIENT
Mondelez International

Stephen McGowan, Director, Shopper Marketing
Joy Simonsen, Customer Director, Shopper Marketing
Christy Mangio, Customer Director, Shopper Marketing
Lauren Wright, Customer Director, Shopper Marketer
Kara Farnham, Customer Director, Shopper Marketing

AGENCY
Geometry Global *Lead Agency

Jen Beutler, Account Supervisor
Katie McElligott, Creative Director
John Waldschmidt, VP, Creative
Ilze Lazdins, Art Director
Laura Johnston, EVP, Creative


Geometry Global (Chicago) *Lead Agency


Mosaic


Guinness World Records


SUMMARY

Following large programming in 2016, our top retailers needed to reignite cookie sales, lapping the previous year's growth, by tapping into the largest category driving cookie—the classic black and white OREO Cookie. While shoppers are enthralled with tasting and socially sharing all the new OREO Cookie flavor creations, we needed a unique way to bring them back to the classic OREO Cookie. We developed retail-specific programs to remind shoppers of their love for dunking classic OREO Cookies in milk.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIRECT During;DIRECT Retailer Specific;EVENTS During;GUERILLA During;GUERILLA Ambient Media;GUERILLA Buzz Marketing;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET Location-based Communications / Real Time Marketing;MOBILE/TABLET Messaging Editorial Content;PRICING During;PRICING Couponing;PRINT During;PRINT Retailer Specific Publication;RADIO During;RADIO Program/Content;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE Retailtainment;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT Pre;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SOCIAL MEDIA Pre;SOCIAL MEDIA During;TV During;TV Product Placement

Audience: Families

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional;National

Language: English