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2018 BRONZE MULTI-BRAND/MANUFACTURER SHOPPER SOLUTION UNITED STATES
Coca-Cola
Taste of the Tournament for Kroger, Hershey's, Mondelez, & The Coca-Cola Company
RAN IN: United States
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE Gaming;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT Pre;DIRECT Email;EVENTS During;MOBILE/TABLET During;MOBILE/TABLET Display Ad;PACKAGING During;PR During;PRICING During;PRICING Couponing;PRICING Trade;RETAIL EXPERIENCE Pre;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Retailtainment;RETAIL EXPERIENCE Sales Promotion;SAMPLING During;SAMPLING In-Store;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SOCIAL MEDIA Post
Audience: Young Men (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer
Classification: National
Language: English