Mondelēz International

Stephen McGowan, RVP, Shopper & Consumer Activation
Anne Martin, Customer Director, Shopper Marketing
Jennifer Mason, Customer Director, Shopper Marketing
Kara Farnham, Customer Director, Shopper Marketing

Geometry (New York) *Lead Agency

Fiona Noone, VP, Account Director
Jen Senerius, Account Director
Kayla Ovington, Account Supervisor
Katie McElligott, SVP, Group Creative Director
Laura Johnston, EVP, Executive Creative Director
Ilze Lazdins, Art Director

Geometry (Chicago) *Lead Agency

When a new OREO Cookie flavor launches, there’s a lot of interest. Although millennial shoppers love discovering new things and being “in the know” first, it’s impossible to tell whether a flavor will be a hit. In 2018, risk was heightened when the OREO brand launched three unusual, limited edition flavors and asked shoppers to buy them & all core OREO. Customized programming at Target, Kroger and Albertsons positioned OREO Cookies as a gateway to adventure and sparked an urgency to try with millennials, who were fearful of missing out.