Procter & Gamble

The Integer Group *Lead Agency

Anne Macomber, Creative Director
Adrienne Pickett, Creative Director
Ryan Vasko, Senior Copywriter
Cait Gamble, Art Director
Mark Hertweck, Senior Copywriter
Hillary Van Assche, Art Director
Wendy Winter, Group Account Director
Nina Burtoni, Senior Account Executive
Tanya Strickland, Sr. Production Manager

MKTG

Taylor Strategy

Hearts & Science

We used Radio Row’s popularity—and 1.4 million attendees—to change how Super Bowl hosts planned parties. While others spent big, we used an inexpensive prop to entice fans into sharing a cheeky bathroom message: Go#2. Our foam finger and hometown NFL hero caused ripples throughout Minneapolis, as fans, media, and athletes joined in. They shared photos and stories, reminding others that party poopers were part of every party. Ultimately, we reached millions of consumers and increased sales up to 540% regionally. National sales rose +22.5%, with a 5:1 ROI.