Mondelēz International

Stephen McGowan, RVP, Shopper & Consumer Activation
Christy Mangio, Customer Director, Shopper Marketing

Geometry (New York) *Lead Agency

Fiona Noone, VP, Account Director
Jen Senerius, Account Director
Kayla Ovington, Account Supervisor
Katie McElligott, SVP, Group Creative Director
Charlotte Arthur, VP, Strategy
Laura Johnston, EVP, Executive Creative Director
Curtis Stenger, Associate Creative Director
Courtney Doyle, Senior Project Manager

Geometry (Chicago) *Lead Agency

VaynerMedia

Lowes Foods shoppers believed a national brand like RITZ Crackers was incompatible with their love for local tastes. Additionally, the brand’s focus on ornate, Pinterest-worthy, home-entertaining recipes was alienating to many, namely men and women who yearned for a simple snack that matched their down-to-earth lifestyles. By showing them how the many flavors of RITZ Crackers could be a surprising, yet welcome companion to the craft beers available at The Beer Den, we established a brand new occasion for RITZ Crackers and drove exploration within the portfolio.