American Pet Nutrition

Ryan Wilson, Director of Sales & Marketing
Matt Keller, Brand Manager, Supreme Source
Natasha Adorable, Assistant Brand Manager, Supreme Source

The Mars Agency *Lead Agency

Ellen Stiffler, SVP, Client Leadership
Emily Tabaczynski, Account Manager
Tom Drennen, Group Creative Director
Monique Prieur, Creative Director
Kelly Kachnowski, Director, Media Strategy
Jennifer Chau, Director, Strategic Planning

DMH

Jamie Martin, Account Director

Despite two major competitive entrants in the category within key grocery accounts, the small, independent, family-owned brand of Supreme Source defended its space on shelf with a very minimal budget relative to the competition. Supreme Source disrupted the shopper’s routine with a compelling message and point of difference in the right places at the right times to help drive the best gross sales in company history. Supreme Source’s Detox campaign is a great example of marketing effectiveness by demonstrating how to spend smarter when you can’t spend bigger.