Procter & Gamble

Peter Choi, Walgreens Customer Team Marketing Manager
Jenee Sherwood, Walgreens Customer Team Marketing
Annmari Dipino , Walgreens Customer Team Marketing
Nicole Molenda, Account Executive
Justin Hurley, Category Development Account Executive

Hearts & Science *Lead Agency

Kristine Munsen, Executive Director
Katie Chum, Supervisor
Cayla Sher, Strategist

For the launch of Whips, Olay's most innovative re-formulation in a decade, we returned to our roots with skin science expertise. Olay released the product first at Walgreens - one month before the national launch to reinvigorate its presence in this critical channel. Walgreens consumers experienced the visibly transformative results of Whips' light-weight formulation via a campaign based on scientific and social proof at a great value.  The campaign was a huge success – turning around a seven-year sales decline, becoming the #1 skin care launch at Walgreens in 2018.