Bausch + Lomb

Chris Marschall, VP Marketing Consumer Brands
Sharon Meckes, Brand Manager
John Conos, Director Customer Marketing

Blue Chip Marketing Worldwide *Lead Agency

Katey Rybski , VP, Business Development
Alexa Dorini, Senior Business Leader
Jason Geis, Group Creative Director
Rob Soltan, Senior Copywriter
Stefanie Daichent, Senior Strategist
Sarah Miller, Shopper Marketing Manager
Addison Van Hise, Project Leader

Barker Advertising

The Lane Communications Group

Wavemaker

Helen & Gertrude

Bausch + Lomb introduced new innovation into a declining category with LUMIFY, a new redness reliever eye drop. With the goal of bringing new users into the category, we positioned LUMIFY’s unique benefits for whiter, brighter, more radiant looking eyes to a new target, the beauty enthusiast. Aiming to capture her when she was shopping in beauty, LUMIFY created a ‘bridge’ between beauty and eye care at retail stores. LUMIFY single handedly lifted the redness reliever category by 26%, and 70% of LUMIFY purchases were cross shopped with beauty products.