Mondelēz International

Stephen McGowan, RVP, Shopper & Consumer Activation
Jennifer Mason, Customer Director, Shopper Marketing

Geometry (New York) *Lead Agency

Fiona Noone, VP, Account Director
Jen Senerius, Account Director
Kayla Ovington, Account Supervisor
Katie McElligott, SVP, Group Creative Director
Charlotte Arthur, VP, Strategy
Courtney Doyle, Senior Project Manager
Laura Johnston, EVP, Executive Creative Director
Ilze Lazdins, Art Director

Geometry (Chicago) *Lead Agency

Millennial Guests have a special relationship with Target, driven by the retailer’s commitment to providing “innovative digital experiences that take [their] trip to the next level”. However, within grocery, few Guests believe Target delivers value or excitement. A custom, digitally-centric OREO program helped millennial Guests be among the first to discover the brand’s launch of three unusual, limited edition cookie flavors and reimagined Target Grocery as a gateway to adventure, sparking an urgency to buy all OREO varieties with an audience that was fearful of missing out.