CLIENT
Mondelēz International
Stephen McGowan, RVP, Shopper & Consumer Activation
Ashleigh Borchers, Customer Director, Shopper Marketing
AGENCY
Fiona Noone, VP, Account Director
Jen Senerius, Account Director
Kayla Ovington, Account Supervisor
Katie McElligott, SVP, Group Creative Director
Curtis Stenger, Associate Creative Director
Charlotte Arthur, VP, Strategy
Courtney Doyle, Senior Project Manager
Laura Johnston, EVP, Executive Creative Director
SUMMARY
With over 20% of annual retail sales reported during the holiday period, a successful season is critical to retailer growth. But pre-packaged cookies typically take a back seat to home-baked favorites during this window. At Meijer, the OREO brand challenged conventional thinking and proved that its cookies could offer less labor-intensive ideas that were equally Instagram-worthy and delicious. Festive, no-oven-necessary, customizable solutions featuring classic OREO Cookies, Philadelphia Cream Cheese and Baker’s Chocolate, transformed holiday “baking” and gave overly stressed Meijer moms the “gift” of more time outside of the kitchen.
