Comcast/XFINITY

FCB/RED *Lead Agency

Tina Manikas, EVP, President
Curt Munk, EVP, Group Strategy Director
Teddy Brown, EVP, Executive Creative Director
Kevin Shelhamer, SVP, Group Management Director
Tamara Bohorquez, VP, Strategic Planning Director
Madeline Cross, Account Supervisor
Jake Roland, Senior Copywriter

Chute Gerdeman

Jay Highland, Chief Creative Officer
Becca Robinett, Design Director
Morgan Sassler, Architectural Design Lead

Xfinity set out to transform their stores from functional service centers with low satisfaction ratings into inspired shopping destinations people love. We put shoppers at the center of every decision, transformed our sales associates into engaging hosts and created an experience that helps people discover how our solutions simplify their life. The new experience nearly tripled net promoter scores, increased core audience visits by 48%, improved affinity among tough prospects by 16% and converted more sales across all core business units. Proving engaging retail can transform any category.