The Coca-Cola Company

Ali Cascino, Sr. Marketing Manager - Shopper Brand IMC
Kelly Boatright, Director Shopper Marketing - Occasions
Laura Houghton, Director, Digital Shopper Marketing
Melissa Schwartz, Sr. Brand Manager
Jaime Sjoquist, Brand Manager

Geometry (New York) *Lead Agency

Kristin Yario, Account Director
Morgan Sonnier Sonnier, Sr. Account Executive
Howard Schultz, SVP, Retail Strategy Director
Laura Johnston, EVP, Creative Director
Jim Carlton, Chief Creative Officer

Geometry (Chicago) *Lead Agency

HelloWorld

Diet Coke defied the odds stacked against them. The overall diet soda segment of the beverage category was on a steady decline and while the brand was loved by millions of loyalists, it lacked resonance with millennial refreshment seekers. Yet, The Coca-Cola Company believed in the brand’s potential. With a complete brand recast, Diet Coke succeeded in garnering support across thousands of retailers nationwide, surpassed 2018 forecasts and is credited as a key contributor to Coca-Cola’s 2018 first-quarter business results, which reported growth for the first time in 8 years.