CLIENT
Sandora (PepsiCo)
Nataliya Kurta, Group Brand Manager (Dairy), SANDORA Vitaliy Besedin, Brand Manager (Baby Food) , SANDORA Lesia Shchygol, Digital manager, Olga Kovaleva, Digital manager
AGENCY
Kseniya Mikhaylenko, Strategy Director, Optimum Media UkraineDenis Nizovoy, Media Group Head, Optimum Media Ukraine Natalia Kutsa, Head of Strategic department, Optimum Media Ukraine
Elena Gladirevskaya,_Account Manager, Optimum Media Ukraine Stanislav Skripnik, Digital Coordinator, Optimum Media Ukraine
FCBIbox
Resolution Media Ukraine
Havas Digital
SUMMARY
“AguMoms Check” had become the first unique educational and marketing project in baby food category. It was aimed not only to develop “Agusha” brand, but the category in general. With “AguMoms Check” project we not only have reached our marketing goals but “Agusha” brand had become the “category driver” - Agusha is the only brand what performed growth during promo activity compared to previous year.
