CLIENT
Unilever Ukraine
Alexey Popov, Marketing Manager, HouseHold Care & Beverages, Unilever Ukraine Aleksandra Iasko, Media Manager, Unilever Ukraine Elena Shvoryak, Head of Marketing, Unilever Ukraine
AGENCY
Andrew Andrushenko, Managing Director, Initiative Sergei Kostin, Executive Director, Initiative Ilona Dyachenko, Media Group Head, Initiative
Kirill Prokhur, Account Director, Initiative Angelika Ischenko, Media Planner, Initiative
Starlight Brand Content
Starlight Digital
SUMMARY
While consumers switched to cheaper cleaning products, we reminded the housewives how important safety and convenience in everyday life are. We did it with the help of a project, which is popular among our target audience. The category of cleaning products is not the most suitable product for integration into TV shows. Nevertheless, we were able to find such a show, through which we are not just simply integrate our product, but also build the brand image as an expert of purity.
