International Committee of the Red Cross

PlusOne DA *Lead Agency

Oksana Kryachko, Project Manager, PlusOne DA
Dmytro Lyhoyi, Creative Director, PlusOne DA
Oleksyi Marahovskyi, Producer, PlusOne DA
Taras Solovei, Art Darector, PlusOne DA
Ksenya Ermak, Advertising Manager, PlusOne DA
Maksym Savanevskyi, Strategist, PlusOne DA

As a topic finding people missed in armed conflict in Eastern Ukraine is emotionally demanding and much ignored by local media. With no funds budgeted for TV or radio broadcasts, we faced a task of encouraging people whose relatives or loved ones missed in action to call the hotline launched by the International Committee of the Red Cross to get proper help. The campaign resulted in many target calls to the hotline received, new cases to search for the MIAs opened and valuable information on the existing cases obtained. We produced video and audio spots all of which were granted status of socially-oriented advertising and aired free of charge by national and regional TV and radio channels.