Bacardi-Martini Ukraine

Anastasia Yershova , Sales and Marketing assistant, BACARDI-MARTINI UKRAINE
Sergey Ostapchuk, on-trade manager, BACARDI-MARTINI UKRAINE

Rockets. Growth R&D *Lead Agency

Vladislav Polonskiy, CEO, ROCKETS Growth R&D
Maxim Boritko, creative director, ROCKETS Growth R&D
Victoria Makarova, strategy director, ROCKETS Growth R&D
Alisa Mikulich, managing director, ROCKETS Growth R&D

OMD Media Direction

NEOS Digital

Hoshva PR

NEBO Event Management

Martini launched new sub-brand Martini & Tonic on Ukrainian market. For the first time in its worldwide history the brand sponsored a music festival for communication launch. The use a festival as a platform for communication was 2-in-1 solution: build awareness and generate trials. Traditional launching strategies through the media or HoReCa do not have such capabilities separately. The project allowed Martini to increase sales volumes in absolute terms by 13.3%, despite the fact that the category of vermouth in Ukraine has been declining for three years in a row.