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DEC Life School
Old things and modern children

RAN IN: Ukraine

CLIENT
DEC Life School

Natalia Tarchenko, co-founder of “DEC life school”
Svitlana Zaluzhna, head of project at “DEC life school”, innovations director
Svitlana Bulkahova, academic director at “DEC life school”
Iryna Bondarenko, brand manager at “DEC life school”

AGENCY
Gres Todorchuk PR *Lead Agency

Yaroslava Gres, CEO. Gres Todorchuk PR
Oleksandr Todorchuk, creative director, Gres Todorchuk PR
Julia Solovey, team leader, Gres Todorchuk PR
Andrij Buldakov, videocontent manager, Gres Todorchuk PR


SUMMARY

Less than a month before the launch of “DEC life school”, the percentage of pupils’ shortage was 42%. Fee rate is 5 times higher than the average market price. The main challenge was that the entire budget planned for the launch of the school was spent on its inventory. Having a zero budget for marketing, in just 6 days we created a Facebook video that has around 2 000 000 views and increased the number of subscribers by 717%. We attracted 15 new clients who would bring $ 135,000 in one academic year to the school budget.

CASE VIDEO


Classification: National

Language: English, Ukrainian