AGENCY
AGAMA Digital Group/Liquid7 *Lead Agency
Artem Karelin, Creative director, AGAMA digital group Maxim Boritko, Creative director, AGAMA digital group Mariya Chaplinskaya, copywriter, AGAMA digital group
Kristina Kachmar, Art director, AGAMA digital group Daria Ponomarenko, designer, AGAMA digital group Andrey Galak, QA, AGAMA digital group Nikita Karpov, QA, AGAMA digital groupSergey Uperenko, project manager, AGAMA digital group Dmytro Grushevskyy, Digital director, AGAMA digital group
Alexey Novikov, Digital creative director, AGAMA digital group
Talan Communications (Talan Group)
SUMMARY
Pay for Peaceful Sleep is the case showing how to creatively solve the problem of decreasing donation for ATO zone army needs caused by the ignorance to the war arising among Ukrainians. As the idea foresaw a very peculiar way to use both application developed under it and the media materials, campaign realization required little investment. Yet, as the result, not only did the Fund slowed down the decrease in donations, but also received a new tool for raising funds.