Carlsberg Ukraine

Andriy Otroschenko, VP Marketing, Carlsberg Ukraine
Dmytro Pylypenko, Marketing Manager, Carlsberg Ukraine

THINKMcCANN *Lead Agency

Yevhen Kaminskyi, Creative Director, THINKMcCANN
Victor Vysotskyi, Creative Group Head, THINKMcCANN
Oksana Kapranova, Art Director, THINKMcCANN
Illya Yankovsky, Сopywriter, THINKMcCANN
Mariya Sheremet, Designer, THINKMcCANN
Olga Kutuzova, Group Account Director, THINKMcCANN
Olena Tkachuk, Account Manager, THINKMcCANN
Yuriy Sklyaruk, Producer, THINKMcCANN

OMD Media Direction

AGAMA Digital Group/Tribal Worldwide Kiev

S&R Garage has its brand heroes – Seth, Riley and Joe. They are hanging out in the garage and making Garage with lemons and ice. Later on, the competitors started to copy their style, and in order to keep the leadership we used something, that differs Garage from others – lemons. Dudes started to do foolish challenges with lemons in their garage, put their faces on limited edition cans, and their Ukrainian protégé started a lemon vlog. We told guys and chicks about our dudes to make them remember, that Garage is an expert of naturalness.