SUMMARY
Cocktails Martini & Tonic are advancing 3 months of the summer season. Achieving meaningful business results for a large brand like Martini in such a short time through communication is an achievement. And given the complexity of the implemented campaign, we believe that the project deserves the highest award.
All premium brands of alcohol and cocktails based on them, which are oriented on young people, somehow find themselves on the territory of music and parties. We invited a foreign star to train chefs in 40 "A" establishments to combine food and alcohol, synchronized all activity with a large-scale PR campaign and from the beginning of summer, for 3 months, they sold Martini & Tonic cocktails with various snacks as a single product. Thanks to the individual approach of different establishments to snacks, we made it clear to people that Aperitivo Time is not just the same promotional offer “everywhere and for everyone”, but a whole culture. So we solved the task of building an association between a Martini & Tonic cocktail and a meal with friends.
