SUMMARY
The idea of creating an online rap platform, built on the insights of the target audience, a new market format for implementation with the use of live battles and star judges, effectively planned cross-media support with a focus in the digital, which gave a mega-push organic traffic in social networks of the brand, support for a limited special product series - all this has led to the protection of the market share of Pit Bull, has allowed him to survive in the face of aggressive actions of competitors.
Through the Pit Bull Battle platform, the youth showed themselves, expressed their thoughts, and it built a strong link between the brand and the audience. We have reached their trust, and as a result, high loyalty.
The most important indicator was the fact that, due to the campaign, we not only saved the market share in conditions of aggressive competition, but also grew in it (from 20% to 21%)
