Public Health England

Caroline Fox (Head of Marketing)
Kate Frankum (Campaign Manager)
Zoe Richardson (Campaign Manager)
Matthew Walmsley (Head of Planning)
Alexia Clifford (Deputy Marketing Director)
Alan Smith (Senior Campaign Manager)

MEC UK *Lead Agency

Louise Rowcliffe (Business Director)
Pete Buckley (Head of Strategy)

M&C Saatchi

Rosie Strachan (Strategy Director)

23Red

Ogilvy One

Freuds

Chris Mounsey-Thear (Business Director)

The average child eats three times the recommended amount of sugar, with 1/3 now overweight when leaving primary school. No parent wants this. We identified the problem, parents don't understand how much sugar is in the food and drink they give their children. Our solution was Sugar Smart – a campaign which instantly visualised sugar levels in food and drink through an app. Over 2,000,000 people downloaded the app, scanning over 14,000,000 products, with 81% of users stating they cut sugar in their child's diet as a result of the campaign.