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John Lewis
The Man on the Moon

RAN IN: United Kingdom

CLIENT
John Lewis

AGENCY
adam&eveDDB *Lead Agency

Les Binet (Principal Author)
Martin Beverley (Contributing Author)


Manning Gotlieb OMD

David Bratt (Contributing Author)


SUMMARY

In 2015, John Lewis took a brave new approach to their Christmas advertising. Partnering with AgeUK, John Lewis used their ads to highlight the fact that many old people spend Christmas alone. The benefits to AgeUK were huge, raising over £2m. But the payback to John Lewis was even bigger, resulting in record sales and market share. With every £1 spent on advertising delivering over £10 in extra profit for the department store, this case shows that advertising can be a force for good and a sound financial investment.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: INTERACTIVE/ONLINE ;Other (Interactive/Online) ;SOCIAL MEDIA ;app, instore merchandising, digital video, spots

Audience: other

Objectives: Young Women (20-35);Other

Type: Business to Consumer

Classification: National

Language: English