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Sainsbury's
Sainsbury's - Mog's Christmas Calamity

RAN IN: United Kingdom

CLIENT
Sainsbury's

AGENCY
AMV BBDO *Lead Agency

Lisa Stoney (Senior Strategist)
Craig Mawdsley (Joint Chief Strategy Officer)
Cat Wiles (Strategy Director)


SUMMARY

Despite an extremely tough trading environment, Sainsbury's 2015 Christmas campaign featuring Mog the cat surpassed all expectations delivering a profit ROI over £24.34 per £1 spent. We put £36 million more through our tills than 2014, growing market share and securing 2nd market position back from Asda , defying all predictions.With over 30 million views, our video 'Mog's Christmas Calamity' also broke records to become the most viewed UK Christmas ad on YouTube ever. And, it was a win-win for brand and cause as we raised over £1.6M for Save The Children.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: CINEMA;DIRECT;INTERACTIVE/ONLINE;OOH;PR;PRINT;RADIO;SOCIAL MEDIA;TV

Audience: Families

Objectives: Boomers (45+);Children (12 and under);Cultural or Ethnic Group;Employees;Families;Fathers;Men;Mothers;Teens (13-20);Women;Young Men (20-35);Young Women (20-35)

Type: Business to Consumer

Classification: National

Language: English