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Nutmeg Saving and Investment Limited
No Nonsense Investing

RAN IN: United Kingdom

CLIENT
Nutmeg

Martin Stead (CEO )
Grant Warnock (Head of Customer Value)
Katie Prentke (Commercial Director)

AGENCY
AMV BBDO *Lead Agency

Laura Balfour (Account Director)
Craig Mawsley (Head of Strategy)
Stephen Stretton (Head of AMV Red)
Cleo Hodgkinson (Producer)
Martin Lythgoe (Art Director)


SUMMARY

Nutmeg was established in 2012 with a mission – to build a nation of empowered investors, taking investment services previously reserved only for the wealthy, and make them available to everyone whether they had £500 or £5 million to invest. With their first large-scale advertising campaign they set out to cut through the financial jargon inherent in the industry. Our plain-speaking, no nonsense campaign achieved a 24% increase in brand awareness, a 54% uplift in new customer numbers and, most importantly, challenged the status quo of the financial establishment.  

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: OOH ;Billboard ;Transit ;PRINT ;Newspaper - Print ;SEARCH ENGINE MARKETING (SEM/SEO) ;TV;Branded Content (TV) ;Interactive TV/Video on Demand ;eCRM

Audience: starters

Objectives: New Audience

Type: Business to Consumer

Classification: Regional

Language: English