Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Knorr
Love at First Taste

RAN IN: United Kingdom

CLIENT
Unilever

Cathryn Sleight (Global Executive Vice President)

AGENCY
MullenLowe London *Lead Agency

Rebecca Morgan (Managing Partner, Strategy)
Jenny Barthe (Senior Strategist)
Richard Ellis (Global Business Director)
Tom Hudson (Global Creative Director)
Bryan Carroll (Associate Creative Director)
Aroon Mukhey (Associate Creative Director)
Nicholas Kurs (Producer)
Margaret Keene (Executive Creative Director)
Mark Wenneker (Chief Creative Officer)


Edelman


Mindshare


PHD


IBM iX


SUMMARY

Millennials are crazy about food and flavour. So is Knorr. But the full sensory and emotional effect of great flavour is hard to convey in the channel Millennials use most: digital / mobile. To get this high-potential audience to experience the brand, we found a way to transmit the potency of flavour in the digital space. Building on an unexplored emotional benefit of food and flavour, our idea intrigued our audience enough to spread our story for free (62% of exposure earned),grow brand appeal +8%increase purchase intent +12%

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimised Website;INTERNAL MARKETING;PR;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA

Audience: New Audience

Objectives: New Audience; Young Men (20-35); Young Women (20-35)

Classification: National

Language: English