Beano Studios

Iain Sawbridge, Chief Marketing Officer
Hannah Tandy, Senior Marketing Manager

Red Brick Road *Lead Agency

Matt Davis, Executive Creative Director
Richard Megson, Executive Creative Director
Ben Mitchell, Head of Strategy
Joseph Pirrie, Business Director
James Tyler, Creative
Charles Crisp, Head of TV

Passion Pictures

Tim Hope, Director

Manning Gottlieb OMD

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids. Having suffered decades of decline in comic book circulation and an under-performing web platform, Beano bucked the trend and turned its fortunes around to rapid growth in readership both on and offline. Not only that, but ambitious growth targets were quickly surpassed, while awareness and trust scores catapulted beyond expectation.