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Santander
The Bank of Antandec

RAN IN: United Kingdom

CLIENT
Santander UK

Dan Sherwood, Overall Strategy Lead
Sam Westwood, Delivery Lead
Chris Parker, Creative Strategy Lead
Daniel Creed, Media and Effectiveness Strategy Lead
Stephen Howell, Communications Manager
Shaun Lowman, Senior Digital Communications Manager

AGENCY
ENGINE UK *Lead Agency

Erminia Blackden, Strategy Lead
Laura Sammarco, Strategist
Jo Moore, Creative Director
Will Lever, Client Managing Director
Nick Pawlak, Business Director
Owen Keating, Account Director
Kirsty Wood, Integrated Project Director
Doug Redfern, Creative
Joe Roberts, Creative


Carat UK *Lead Agency

Paola Olmos, Strategy Partner
Matt Huntingford, Client Partner
Alice Millar-Durrant, Client Director
Shweta Bhat, Client Account Director


Vidsy


Data2Decisions


Stuart Heppenstall, Principal Consultant


SUMMARY

In an overcrowded category with a tendency to take itself a little too seriously, Santander created an unashamedly joyful and wonderfully mass-market campaign to achieve stand out and drive brand awareness. As a result, The Bank of Antandec campaign exceeded all advertising category norms, increasing mortgage applications by 24% and growing market share by a whole percentage point, resulting in the best year for mortgages Santander has ever had. All of this at a lower CPA than for any previous mortgage campaigns.

CASE STUDY

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CASE VIDEO


Medium Featured On Video: CINEMA,INTERACTIVE/ONLINE
,INTERNAL MARKETING
,MOBILE/TABLET
,OOH
,PRINT
,RADIO
,RETAIL EXPERIENCE
,SOCIAL MEDIA
,TV,Partnerships

Audience: We do not target by age, Female & Male

Objectives: Awareness - Increase, maintain or establish awareness scores,Awareness - Change perception scores,Awareness - Achieve new visitor website traffic goals,Consideration - Achieve product trial goals,Consideration - Achieve lead generation goals,Consideration - Achieve direct website direct traffic goals,Purchase - Achieve a new customer aquisition goal,Advocacy - Other

Type: Business to Consumer

Language: English