Confused.com

Sam Day, CMO
Gareth George, Head of Media & Planning
Maria Howell-Jones, Head of Advertising

Karmarama *Lead Agency

Dan Cameron, Senior Planner 
Eilidh McGregor, Business Lead 
Matthew Lancod, Creative Director 
Robert Amstell, Creative Director 
Nik Studzinski, Chief Creative
James Denton-Clark, Managing Director
Will Hodge, Executive Strategy Director
Ollie Greenwood, Account Director

PHD (London) *Lead Agency

Nick Bateman, Strategist
Chris Ponting, Business Director

Susie Milburn, Strategist
Jen Wlodyka, Media Director
Tristan Kay, AV Director

Ebiquity

Tim Fisher, Director
Thomas Pfeiffer, Consultant
Janaki Dodia, Analyst

Drum OMG

John Walker, Head of Commercial Partnerships
Jess Sinclair, Director of Client Services

Price comparison represents a unique category where marketing investment is unusually high relative to sales revenues. An established marketing playbook prioritises noisy, fame-driving communications that have created a high barrier to both entry and survival. This paper outlines how we found a more sustainable path to fame– and to growth – by challenging the accepted communications rules in the category, and by finding fresh focus around a core purpose. We’ve since outgrown some of the most famous advertising properties in the UK– improving marketing ROI by 36%, increasing spontaneous awareness by 45%, and growing faster than all of the competition.