AGENCY
Simon Mutter, Strategy Director
Georgina Murray-Burton , Strategy Director
Becca Dyson , Senior Strategist
Rebecca Zhang , Senior Strategist
Annie Gallimore, Managing Director
Alicia Job, Creative
Jessica Watson , Creative
Chelsea Chapman , Integrated Project Manager
Gareth Hughes , Business Director
Katie Gould, Account Director
SUMMARY
Modern slavery is a serious hidden crime and far more prevalent in the UK than assumed. It’s all around us, hiding in plain sight. Its victims suffer unthinkable horrors and it costs taxpayers significantly. Communicating directly endangers victims, but we identified that frontline workers often unknowingly interact with victims face-to-face. Through tailored communications, we helped this audience to spot slavery, stop it and save lives by reporting suspected cases. This resulted in 173 victims being identified and an estimated £56 million in savings to the UK.