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KFC
Lunch with a Twist: How KFC took a bite out of lunch by breaking people’s habits

RAN IN: United Kingdom

CLIENT
KFC

AGENCY
Mother London *Lead Agency

Shaun Murphy, Strategist
Pippa Morris, Strategy Director


SUMMARY

The campaign helped increase the desirability of KFC lunch products and KFC as a lunch destination, which led to increased purchase intent and consideration for the KFC brand and products.

CASE VIDEO


Medium Featured On Video: OOH
,RADIO
,SALES PROMOTION
,TV

Audience: We do not target by age, Female & Male

Objectives: Awareness - Increase, maintain or establish awareness scores,Awareness - Change perception scores,Consideration - Achieve product trial goals,Consideration - Achieve lead generation goals,Purchase - Achieve a new customer aquisition goal,Purchase - Achieve a combined new + existing customer revenue or volume sales goal

Type: Business to Consumer

Language: English