CLIENT
UNILEVER (
Karen Lewis, Unilever
Tati Lindenberg, Vice President for Marketing Homecare
AGENCY
Will Dixon, Brand Business Leader
Sandy Doran, Author & Strategy Director
Jane Dorsett, Global Effectiveness Partner
Chris Chalk, Strategy Director
Sophie Hedgley , Account Executive
Mindshare
E-594-089 CAT-212-194 Home Goods & Services Persil Real Change Performance Credit Will Dixon Brand Business Leader William.Dixo@interpublic.com MullenLowe London 2021-06-24 09:44
E-594-089 CAT-212-194 Home Goods & Services Persil Real Change Performance Credit Sandy Doran Author & Strategy Director sandy.doran@mullenlowe.com MullenLowe London 2021-06-22 14:49
E-594-089 CAT-212-194 Home Goods & Services Persil Real Change Performance Credit Jane Dorsett Global Effectiveness Partner Jane.dorsett@mullenlowegroup.com MullenLowe London 2021-06-24 09:32
E-594-089 CAT-212-194 Home Goods & Services Persil Real Change Performance Credit Karen Lewis Unilever Karen.Lewis@unilever UNILEVER ( 2021-06-24 09:45
E-594-089 CAT-212-194 Home Goods & Services Persil Real Change Performance Credit Chris Chalk Strategy Director chris.chalk@mullenlowe.com MullenLowe London 2021-06-24 09:35
E-594-089 CAT-212-194 Home Goods & Services Persil Real Change Performance Credit Hectore Neil-Mee Business Director Hector.Neil-Mee@mindshareworld.com Mindshare 2021-06-24 09:46
E-594-089 CAT-212-194 Home Goods & Services Persil Real Change Performance Credit Sophie Hedgley Account Executive sophie.hedgley@mullenlowe.com MullenLowe London 2021-06-22 14:50
E-594-089 CAT-212-194 Home Goods & Services Persil Real Hectore Neil-Mee, Business Director
SUMMARY
After almost 2 decades of Persil’s Dirt is Good platform focusing on encouraging messy play for child development, the brand successfully pivoted the platform in 2020 to inspire compassion for our planet, bringing environmentalism to ‘Dirt Is Good’.
Persil packs now use plant-based stain removers, are made from 50% recycled plastic and are 100% recyclable. It highlights the need for us all to go beyond just ‘screen activism’ because Real change doesn’t just happen in the comments section: ‘Real Change’ convincingly communicated the evolved Persil brand purpose the action it is taking on the environment.
