CLIENT
Cabinet Office
Miriam Wraight, Head of Creative Content, Channels and Marketing
Alex Turk, Senior Insight and Evaluation Adviser
Matthew Walmsley, Deputy Director Insights
AGENCY
Tom Knox, Chairman
Vicki Holgate, Author
Katie McCambley, Joint Head of Account Management
Maurice Pfister, Group Account Director
Hunter Evans, Account Director
Charlie Snow, Strategy Director
OMNIGOV at Manning Gottlieb OMD *Lead Agency
Alex Pilcher, Executive Director, Head of Clients
Paul Knight, CEOMichael Hancox, Digital Account Manager
MMC
Topham Guerin
23Red
Freuds
SUMMARY
It would literally have been a crying shame if the NHS Covid-19 app launch had not been successful. As ever these days, there were plenty of people happy to cast doubt on the technology & peddle conspiracy theories. Yet here was technology that could genuinely make a difference by isolating cases & preventing forward infection…as long as we could overcome the widespread negativity. We would get just one shot at the launch. By understanding people’s underlying motivation & leveraging behavioural science, we more than doubled the download level of other countries. This directly prevented 594,000 infections & 8,700 deaths.
