AGENCY
Dan Witchall, Executive Creative Director
Matt Partis, Creative Director
James Withey, Executive Strategy Director
Alex Book, Strategic Director
Millie Rowe, Strategist
Vinay Mistry, Senior Design Director
Dani Smith, Design Director
Emma Winter, Account Director
Katie Revell, Senior Account Manager
Monotype Ltd.
InCrowd
PulseLive
ENGINE Group
SUMMARY
The Hundred is the first tournament of its kind in the world. Born from a creative strategy, connecting brand with audience in never-before-seen ways for cricket, it was disruptive. Fit for the digital era. Full of energy and optimism, fearless but with a big heart, it is a sporting revolution for a heritage institution, throwing cricket’s doors open to all. By challenging existing perceptions of cricket and crafting a new narrative for the sport, The Hundred invites everyone - especially children and families, of all ethnic backgrounds - to fall in love with the game at its intense, brilliant best.
