Campaign Against Living Miserably

adam&eveDDB *Lead Agency

Will Grundy, Head of Strategy
James MacAskill, Strategy Director
Ant Nelson, Executive Creative Director
Mike Sutherland, Executive Creative Director
Andy Clough, Creative Director
Richard McGrann, Creative Director
Louis Lunts, Business Director

Hope and Glory

ITV

Not-for-profit marketing is currently beset by enormous challenges.
The revenue squeeze many organisations face (particularly smaller organisations like CALM) leaves little room for scaled marketing initiatives, at a time when services like CALM's are more required than ever.
The Last Photo is an outstanding example of effective marketing because it demonstrates the power of a blisteringly brilliant idea to overcome hurdles like these and generate responses that were totally unprecedented.
With no paid media budget, The Last Photo incited a national conversation about suicide prevention. It changed people's understanding of what suicide 'looks' like. And most importantly it saved lives.