AGENCY
Ian Macfarlane, Head of Search Experience (SEO)
James Hazlett, SEO Director
Adam Gibson, Technical SEO Director
Buse Kayadelen, SEO Manager
Euan Taylor, Senior SEO Manager
Jamie Jamieson-Sinclair, Senior SEO Manager
Joe Aylesbury, Head of Technical SEO
Jakub Watemborski, SEO Manager
Holly Armstrong, SEO Content Manager
Dhriti Shashikanth, Senior SEO Manager
Elliot Garner-Basset, Technical SEO Manager
Jennifer Sims, Senior SEO Manager
Joe Wyman, Senior SEO Manager
Michael Thomson, Media Strategist
Olivia Hunt, SEO Copy Manager
Rick Rosenthal, Senior Tech SEO Manager
Rowan Collins, Senior Tech SEO Manager
Scott Donnelly, SEO Strategist
PGD India
Namra Vakani, SEO Manager
Arpita Chowdhary, SEO Manager
Minakshi Singh, SEO Manager
SUMMARY
WARNING: This isn’t your usual creative award submission. It isn’t a story of a single big creative idea and execution. There’s no memorable tagline here. No catchy jingle.
Instead this is a story about transformation - about change from the inside. About the power of data and consumer analytics, and how they were harnessed to completely transform a business: its culture, processes, operations, and approach to a channel. About putting quantifiable insight at the centre of everything to deliver huge revenue and unimaginable ROI, securing H&M’s place in digital commerce.
This is a story of Effectiveness in the digital age.
