AGENCY
Vicki Maguire, Chief Creative Officer
Jamie Starbuck, Creative Director
Britt Iversen, Executive Strategy Director
Diana Lopes, Strategy Director
Adam Hinson, Senior Strategist
Hollie Loxley, Managing Partner
Alec Campbell, Business Director
Tash Thomas, Business Director
Katie Keith, Head of Production
Greg Ormrod, Creative Director
Thomas Worthington, Creative Director
Perla Perlini, Account Director
Grace Wishart, Account Manager
Maddy Evans, Account Executive
Charlotte Worthington, Senior Producer
Talou Sabbah, Senior Producer
Sian O'Halloran, Assistant Producer
Darta Losane, Senior Designer
Josh Toogood, Integrated Design Director
Red Havas
Kerry Anderson, Account Director
Hannah Moseley, Account Manager
Field Day
Jonathan Hatton, Associate Director
Loren O'Flaherty, Senior Account Manager
SUMMARY
Madrí Excepcional has taken the competitive world beer segment by storm by flipping category cliches for beers with a Mediterranean provenance. The most talked-about beer in the UK and the 7th best-selling beer in less than two years, overtaking Estrella Damm, Carlsberg, Budweiser and Camden Hells in less than a year.