AGENCY
Jacquilyn McKiernan, Director, Marketing Commercialization
Rudy Wilson, Global VP
Despina Spiriloti, Global Marketing Director
United Entertainment Group
Marissa Kelley, Strategy Director
Kevin Bogusz, Client Service Director
Andres Ordonez, Chief Creative Officer
Brynna Aylward, Senior Copywriter
Annie Burger, Producer
Meg Farquhar, Creative Director
Anne Dooley, EVP Global Business Lead
Katheryn Batista, Senior Account Executive
Matt Scoville, VP Executive Producer
Vince Cook, Global Executive Creative Director
Cinzia Crociani, Creative Director
PHD
SUMMARY
How could Ziploc® strengthen its association with schools outside of its traditional back-to-school timeframe? By taking a meaningful stand in support of teachers – an audience that data showed was losing respect from society. During the launch of their Marvel Avengers bags/containers, Ziploc® diverted attention and investment to a different kind of superhero: teachers. Ziploc recast teachers as superheroes with heroic portraits, ignited social conversation, and donated critical resources to real teachers. Within weeks, Ziploc® reached millions and engaged thousands in a positive demonstration of support for this critical audience.
