AGENCY
Bobby Podesta, Director of the Sponsored Film, Pixar Animated Studios
Marc Sondheim, Producer of the Sponsored Film, Pixar Animated Studios
Starcom
Abby Bridgeo, Account Supervisor
Liz Miller-Gershfeld, VP, Executive Art Producer
Jemilly Castro, Strategy Director
Jeff Davis, Experiential Producer
Ludwig Ortiz, SVP, Group Strategy Director
Nick Sesto, Art Director
Adriana Solache, Junior Strategist
Hansel Quintela, Art Director
Andres Ordonez, Chief Creative Officer
Josh Gross, Co-Chief Creative Officer
Colin O'Toole, Copywriter
Pedro Perez, Co-Chief Creative Officer
Mark Price, Copywriter
Tori Ofenflack, Global Social Media Manager
Dan McCormack, Creative Director
Fernando Passos, Associate Creative Director
Liz Gruszkievicz, SVP, Client Service Director
Gabrielle Belavsky, Account Executive
Ketchum
SUMMARY
The egg has become such a staple that penetration is no longer a viable strategy. To increase egg consumption when eggs are already found in nearly every household America, and people have deeply ingrained usage behaviors, we needed to increase the frequency of consumption for current users. By looking into food trends from today’s multicultural America, our “How Do You Like Your Eggs?” program led to a distinctive new approach to egg advertising while boosted egg usage and perceptions of versatility, even as prices for eggs increased.
