CLIENT
Corian Design
Julie Eaton, VP & GM of Corian Design
Wendy Werner, Marketing Communications & Brand Manager
Michele Rodman Walchko, Global Digital Marketing Leader
Leandro Rosa, Global Marketing Manager
AGENCY
Michele Rodman Walchko, Global Digital Marketing Leader
Wendy Werner, Marketing Communications & Brand Manager
Julie Eaton, VP & GM of Corian Design
Leandro Rosa, Global Marketing Manager
Live Oak Brand Partners
Katrina Wallace, Associate Media Director
Jenny Nicholson, Group Creative Director
Nick Adcock, Editor
Jade Stoner, Copywriter
Nicole Roman, Account Manager
Will Dean, Group Creative Director
Lisa Hughes, Executive Director, Account Management
Virginia Crotty, Project Manager
Katie Thompson, Media Planner
CJ Franzitta, Group Strategy Director
Lindsley Laham, Account Director
Kara O'Halloran, Interactive Producer
Kathryn Moffitt, Art Director
GBR Design
Style Mixer
SUMMARY
Corian synthetic countertops, frozen in the ‘70s, fought back to relevance by developing a distinctive voice and overcoming prevailing consumer tastes. By pursuing a bigger frame of reference and positioning ourselves as a design brand, homeowners, designers and architects were inspired to shift their perspective and exercise their originality — growing opinion, consideration and sales growth for Corian Design.
