CLIENT
Intel
Teresa Herd, VP, Global Creative Director
Aicha Evans, Chief Strategy Officer
Julie Coppernoll, Corporate Vice President, Business Group Marketing, Chief Operating Officer, Team Olympics
Stephanie Joukoff, Director of Marketing - Olympics, Sports and New Technologies
Rebecca Burke, Marketing Operations Lead
Kari Lemiere, Marketing Specialist, Olympics
Mike Mccann, Program Manager, Olympics
Jennifer Aust, Marketing Campaign Manager, 5G
Ciricia Proulx, Program Manager, 5G
Kim Tanimoto, Global Media Manager
AGENCY
Teresa Herd, VP, Global Creative Director
Aicha Evans, Chief Strategy Officer
Julie Coppernoll, Corporate Vice President, Business Group Marketing, Chief Operating Officer, Team Olympics
Stephanie Joukoff, Director of Marketing - Olympics, Sports and New Technologies
Rebecca Burke, Marketing Operations Lead
Kari Lemiere, Marketing Specialist, Olympics
Mike Mccann, Program Manager, Olympics
Jennifer Aust, Marketing Campaign Manager, 5G
Ciricia Proulx, Program Manager, 5G
Kim Tanimoto, Global Media Manager
mcgarrybowen
John Coyne, Global Director, Account Services
Nam Nguyen, Global Creative Director, Experience Design
Adam Anderson, Account Director
Scott Palmer, Account Director
Katrina Yulo, Sr. Creative Strategist
Lexie Perez, Sr. Creative Strategist
G. Calixto, Associate Creative Director
Ashley Wood, Sr. Copywriter
Brendan Hurt, Sr. Copywriter
Alex Barlow, Sr. Project Manager
SUMMARY
lntel microprocessors have served as the foundation for technological innovations from the birth of personal computers to the digital revolution experienced throughout the last decade. Though Intel has successfully evolved its business offering over the years from microprocessors to emerging technologies like virtual reality, drone light shows, and 5G, our audience still sees us a chipmaker. Intel leveraged their technology to transform the way the 2018 Winter Olympics were experienced. Intel stole the show, grabbed headlines and successfully showed their audience that they are much more than a chipmaker.