CLIENT
Google Cloud
Alison Wagonfeld, Chief Marketing Officer
John Zissimos, VP, Creative, Brand & Media
AGENCY
Alison Wagonfeld, Chief Marketing Officer
John Zissimos, VP, Creative, Brand & Media
PHD
Mike McKay, Chief Creative Officer
Julie Notaro, Executive Digital Producer
Paul Golubovich, Executive Producer
Chad Leitz, Creative Director
Gary Stein, Head of Activation
Jason Rosenberg, Creative Lead/Art Director
John Friedman, Creative Lead/ Copywriter
Joel Kleinman, Director of Analytics
Celso de Melo, AI Consultant
Jessica Huffman, Business Director
Orit Peleg, Director of Strategy
Jenny Hardin, Executive Integrated Producer
Dave Evans, Head of Content + Digital
Caitlin O'Malley , Business Associate
Melanie Murphy , Live Producer
Rachel Saxon , Content Producer
Chuck Nelson, Tech Director
Luke Rzewnicki, Content Producer
Essence
Gentleman Scholar
Cloneless
SUMMARY
IT decision makers didn’t see Google Cloud as an enterprise-ready solution. So through a partnership with the NCAA, we used March Madness to showcase the Cloud’s AI-prowess—creating the ultimate product demonstration, on live TV.
The campaign drove a 13% lift in unaided brand awareness, 11% increase in consideration, 91% rise in product interest, 30% new site visits, and 42% more Google Cloud searches, with positive impact on pipeline.
We proved to IT decision makers that Google Cloud could solve complex business challenges by turning real-time data into hyper-relevant insights.
